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The manager of the pub at a service area on the M40 says it will serve the local community, but the RAC says only 12% support it.
A new £1m pub has opened at a motorway service station, in the face of fierce criticism from road safety and alcohol campaigners.
Pub chain JD Wetherspoon says The Hope & Champion will be open from 4am to 1am, seven days a week.
The venue is located in the Extra Motorway Service Area at junction 2 of the M40 in Beaconsfield, Buckinghamshire.
The first person to order a pint was a man called Tom who told Sky News he had heard on the news that it was the first motorway pub to open so he had stopped on his way into work.
He ordered his pint at 9.20 and, when asked what he thought of the idea of selling alcohol on the motorway, he said it was "frankly ridiculous".
Tom, who was "slightly surprised" by the number of photographers on hand to record the moment, had a few sips of his pint and then put it down, saying he was driving.
It is the first pub ever to be opened at a motorway service area, and will sell real ale from local and regional brewers.
But critics say the location of the pub is "at odds" with public opinion.